Who loves a label?

I am bugged by an article promoting Moms Rising, an organization I love. Don't get me wrong, I love that they get any and all press that they can get.

But, they pegged us! We are now "post feminist".

Read this quote:

"A generation of mothers who are largely perceived as postfeminist in every way, from sex to economic discrimination, has begun a consciousness-raising that is almost old-fashioned were it not for the technology involved. Raised to believe that girls could accomplish anything, these women have reached parenthood, only to find they face many of the same pay, equity, and work-family balance issues that were being fought over decades before.... For the women who are fired up about workplace inequalities, there is an easy way to fight back, without even leaving the house.... 'For women, I know we want to lead more meaningful lives and make a difference, but it's easy to feel overwhelmed,' she said. 'But MomsRising makes it feel manageable. Plus, it creates a community, which is really fun.'"

Doesn't post feminism mean feminism is over, or unnecessary? Why is it that articles on feminism (or post feminism, in this case) always end up in the New York Times Style section? Doesn't that we still got a long way to go?

If you need any convincing, look at the big beautiful now-in-color picture at the top, of the mom looking determinedly and slightly angrily off in the distance...straight at an advertisement emaciated model showing lots of bony cleavage.